Every year, Geneva Watch Days attracts the attention of watch lovers and collectors from all over the world. The 2025 edition was no exception: it presented a series of novelties that illustrate both the traditional expertise and creative audacity of the watchmaking houses. This year, we have selected six watches that particularly impressed us, for their design, their innovation and the emotion they convey to the wrist.
1. TAG Heuer Carrera Chronograph Tourbillon Extreme Sport
TAG Heuer this year launched a Carrera that combines innovation and performance. Equipped with the new TH-Carbonspring® movement, the watch offers exceptional precision while resisting environmental stress. Its forged carbon case and textured dial give an impression of both lightness and robustness. This limited edition is designed for sports and fine watchmaking enthusiasts who want a technical watch that remains elegant on the wrist. The dynamic design of this Carrera perfectly reflects the bold spirit of the brand. What’s more, its ergonomic strap ensures optimum comfort even during intensive daily use.
2. Bulgari Octo Finissimo Lee Ufan Edition
Bulgari has unveiled a limited edition of the Octo Finissimo inspired by Korean artist Lee Ufan. The ultra-light titanium case, combined with a minimalist dial, gives an impression of purity and serenity. This watch is a perfect illustration of the alliance between watchmaking and contemporary art: it captures light in a subtle way and expresses a balance between sophistication and simplicity. For lovers of design, it’s a must-have model in this 2025 edition. The satin finish of the case accentuates the modernity of the piece, while remaining elegant. The precise geometric lines refl
s artistic rigor. Finally, the integrated bracelet is both comfortable and aesthetically pleasing.
3. Oris Big Crown Calibre 113 Mint & Rose
Oris continues to seduce with its Big Crown Calibre 113, here revisited in mint and pink hues. Beyond its refreshing colors, the watch retains its practical features, including an annual calendar to simplify daily life. The polished steel case and leather strap complete an aesthetic that is both elegant and modern. It’s the perfect model for those looking for an original watch without sacrificing functionality. The hand-wound mechanical movement guarantees remarkable precision and comfortable autonomy. Its bold design is eye-catching yet subtle on the wrist. Finally, every detail, from the signature crown to the refined hour markers, reflects the watchmaking savoir-faire of Oris.
4. Zenith Defy Chronograph USM
Zenith has presented a special version of its Defy Chronograph, the result of a collaboration with Swiss designer USM. The brightly colored dial and titanium case make this watch instantly recognizable. Beyond its bold appearance, the mechanical movement ensures precision and reliability, making it a model that balances technical innovation with avant-garde style. Fans of unique, dynamic timepieces will be seduced by this Defy 2025. The textured rubber strap completes the modern aesthetic while offering optimal comfort. Every detail of the dial reflects the meticulous attention to design and finish. This limited edition is a true tribute to Zenith’s creative spirit. It is the perfect choice for those who want to combine watchmaking performance with daring originality.
5. Furlan Marri Disco Volante Black Diamond
Furlan Marri has surprised with the Disco Volante Black Diamond, a watch that combines elegance and refinement. The dial is adorned with black diamonds, creating a striking contrast with the steel case and mesh bracelet.
Milanese. This watch combines the beauty of traditional craftsmanship with bold, modern design. For lovers of sophisticated, timeless timepieces, the Disco Volante stands out for its unique charm and originality. The precise movement ensures optimum reliability while remaining discreet behind the spectacular dial. Every detail, from the setting of the diamonds to the finishing of the case, bears witness to exceptional watchmaking expertise. Finally, this watch is ideal for those who wish to combine subtle luxury with bold style on a daily basis.
6. Grand Seiko Elegance Collection SBGW323
Grand Seiko has highlighted Japanese craftsmanship with the SBGW323 from its Elegance collection. Inspired by Mount Iwate, this watch features a textured dial, delicate indexes and finely polished hands. The time reading is remarkably clear, while the handcrafted finishing testifies to extreme attention to detail. The SBGW323 represents the very essence of Japanese watchmaking: sobriety, precision and natural elegance. The subtly polished steel case reflects the light with refined softness. Its hand-wound mechanical movement offers exemplary precision and a unique tactile experience. Every element of this watch illustrates the perfect harmony between aesthetics and functionality, typical of Grand Seiko.
The 2025 edition of Geneva Watch Days proved that watchmaking has never been so lively and creative. From innovative movements to artistic collaborations, brands captured attention with watches that were both aesthetically pleasing and technically advanced. The six models we have selected – from the sporty Carrera Tourbillon to the elegant Grand Seiko – perfectly reflect the diversity and richness of this event.
For collectors and enthusiasts alike, these watches are more than just instruments for measuring time: they tell a story, reflect a lifestyle and illustrate watchmaking excellence. Geneva Watch Days 2025 will be remembered as a rendez-vous where tradition and innovation meet to create exceptional timepieces.
