Swiss Watchmaking

Dive into the heart of Swiss watchmaking with Objectif Horlogerie.
Follow the latest news from major Swiss watch brands, technical innovations, and industry events that shape the world of horology.
Discover the iconic places that keep Swiss watchmaking alive — from historic cities and renowned manufactures to fascinating watch museums celebrating centuries of craftsmanship.

Swiss Watchmaking Watch News

Our Top 15 watches of the GPHG 2025

By Objectif Horlogerie / 26 September 2025

Every autumn, the watchmaking world holds its breath in anticipation of the Grand Prix d’Horlogerie de Genève (GPHG). A veritable “Oscars of watchmaking”, this event honors timepieces that stand out for their creativity, craftsmanship and technical excellence. For the 2025 edition, we have chosen 15 watches from the official selection that particularly impressed us. Each […]

Swiss Watchmaking Watch Exhibitionx & Fairs

Our favorites from Geneva Watch Days 2025 edition

By Objectif Horlogerie / 12 September 2025

Every year, Geneva Watch Days attracts the attention of watch lovers and collectors from all over the world. The 2025 edition was no exception: it presented a series of novelties that illustrate both the traditional expertise and creative audacity of the watchmaking houses. This year, we have selected six watches that particularly impressed us, for […]

Swiss Watchmaking Watch Exhibitionx & Fairs

Geneva Watch Days 2025: the watch show opens its doors to the public

By Objectif Horlogerie / 5 September 2025

Every autumn, Geneva becomes the center of the watchmaking world. And once again this year, from September 4 to 7, 2025, Geneva Watch Days promises to be a must-attend event for lovers of fine mechanical timepieces, whether seasoned collectors or the simply curious. The strength of this unique event lies in the fact that it […]

Swiss Watchmaking Watchmaking Heritage

Switzerland’s finest watch museums

By Objectif Horlogerie / 22 November 2024

Switzerland, the cradle of luxury watchmaking, is a must-see destination for watch lovers and enthusiasts of watchmaking history. Each of the country’s watchmaking museums offers a unique insight into the art and science of measuring time. Whether you’re curious to discover historic timepieces or want to become a watchmaker, these museums are sure to satisfy […]