The Guide

Chicago and watchmaking: the little-known role of a key city in the history of time

When you think of watchmaking, the names Geneva, Biel or Le Locle immediately spring to mind. One imagines Swiss craftsmen, painstakingly working in the mountains, fashioning precision timepieces that have become synonymous with luxury and savoir-faire. Yet far from these Alpine workshops, another city played a fundamental role in the spread and development of the […]

What Valentine’s Day gift for a watch lover?

Vous avez investi dans une montre automatique ou mécanique, mais tomber nez à nez sur des rayures, un manque de précision ou une panne soudaine vous donne des sueurs froides ? Entretien, révision et protection sont loin de se contenter de quelques coups. Dans cet article, découvrez comment préserver votre montre des chocs, du magnétisme […]

What Valentine’s Day gift for a watch lover?

Valentine’s Day is the perfect occasion to celebrate love and surprise your partner with gifts that reflect their passions. If your other half is a true lover of watchmaking, there are plenty of gifts that are sure to please. From elegant watches to specialized tools and unique experiences, here are five gift ideas that will […]

Flagship watches for the new year 2025

The year 2025 promises to be rich in watchmaking novelties, with creations that combine aesthetics, innovation and traditional know-how. For watch enthusiasts, this promises to be an exceptional year, marked by discoveries that push back the boundaries of watchmaking. Watchmakers are vying with each other to offer unique and innovative timepieces, incorporating cutting-edge materials and […]

How to Become a Watchmaker in the USA?

Becoming a watchmaker is an exciting journey that combines traditional craftsmanship with technical innovation. In the United States, this unique profession offers opportunities for those who are fascinated by watches and the complex mechanisms that drive them. Moreover, the American watchmaking industry is experiencing continuous growth, especially with the rise of luxury watches and smartwatches. […]

Switzerland’s finest watch museums

Switzerland, the cradle of luxury watchmaking, is a must-see destination for watch lovers and enthusiasts of watchmaking history. Each of the country’s watchmaking museums offers a unique insight into the art and science of measuring time. Whether you’re curious to discover historic timepieces or want to become a watchmaker, these museums are sure to satisfy […]